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Advertising your business
or a service you provide is more than just calling a local paper
or magazine. You need to consider every aspect of the design of
your advertisement, including the best publications and the best
advertisement design.
Some Advertising Mistakes
A classic mistake that many small businesses make is to
use their company name as a large banner across the top of the
advertisement. Why is that a mistake? When people
are looking at an advertisement there is only one thing on their
mind - removing a pain or filling a need. And I'm afraid
your company name is unlikely to do that. But your product
or service could be what they are looking for so that is what
should be blazoned across the ad.
Another common mistake is
to divide the cost of the advertisement by the distribution
numbers to get a cost per view. It's ok as far as it goes
but are all the readers potential customers? If you supply
a service that anyone can use, no matter where they live, then
every reader could become a customer. But people are
unlikely to travel far to a restaurant so only a small part of
the readership might be interested.
Our Approach
Mellow Services provide a top quality advertisement design
service, including graphic design and copywriting, as well as
produce some great media to get your message across. In
Spain we publish the Mellow Magazine, while on the internet we
have a new publication about to be launched as well as highly
effective Classified Advertising and Business Directories.
No matter what your needs
in advertising we can help.
There's enough stress in the
business world, we won't add any more.
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